Monday, November 05, 2007

Counterfeit market Barcelona


Fancy to wear Prada, Gucci, Channel, or Lous Vuiton but avoid spending big bucks? Then, counterfeit is for you. Observing this temporary - always on the run - market in Barcelona, can't avoid to think about the actors involved and the relations amongst them; seller, buyer, original brand, market rules. One thing seems clear; consumers highly value brand image and are willing to sacrifice quality when product price is disproportionally low, in relation to perceived brand value.